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December 11, 2023

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Absolute Beginner’s Guide to Lazada

5 min read

Every day brings with it a slew of headlines communicating unsettling news. Each one making our world a more uncertain and strange place. The cost of living crisis. The war in Ukraine. Climate change emergencies. And the list goes on. One way or another, directly or indirectly, we’re all touched by it—businesses included.

That’s why the ecommerce world entered what has long been its busiest time of the year with more scepticism and lower expectations than ever. Now that the dust has settled, we can reflect on what actually came to pass in November 2022.

We pulled together data from 850+ sample companies and looked at reports from others in the industry. That work has revealed four defining themes from this year’s Black Friday:

Before we dive in, we want to say that geography plays a big part in the results and interpretations of the data. All of our findings and opinions are given through a global lens unless stated otherwise. What is clear is that this year was not the same politically, macro-economically, or attitudinally. And the results of Black Friday provide us with learnings we can take into 2023.

Changes in consumer habits

Consumer habits can be split into three categories: when people are shopping, how they are shopping, and why they are shopping.
Let’s start with when.

Every day brings with it a slew of headlines communicating unsettling news. Each one making our world a more uncertain and strange place. The cost of living crisis. The war in Ukraine. Climate change emergencies. And the list goes on. One way or another, directly or indirectly, we’re all touched by it—businesses included.

That’s why the ecommerce world entered what has long been its busiest time of the year with more scepticism and lower expectations than ever. Now that the dust has settled, we can reflect on what actually came to pass in November 2022.

We pulled together data from 850+ sample companies and looked at reports from others in the industry. That work has revealed four defining themes from this year’s Black Friday:

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Before we dive in, we want to say that geography plays a big part in the results and interpretations of the data. All of our findings and opinions are given through a global lens unless stated otherwise. What is clear is that this year was not the same politically, macro-economically, or attitudinally. And the results of Black Friday provide us with learnings we can take into 2023.

Changes in consumer habits

Consumer habits can be split into three categories: when people are shopping, how they are shopping, and why they are shopping.
Let’s start with when.

Every day brings with it a slew of headlines communicating unsettling news. Each one making our world a more uncertain and strange place. The cost of living crisis. The war in Ukraine. Climate change emergencies. And the list goes on. One way or another, directly or indirectly, we’re all touched by it—businesses included.

That’s why the ecommerce world entered what has long been its busiest time of the year with more scepticism and lower expectations than ever. Now that the dust has settled, we can reflect on what actually came to pass in November 2022.

We pulled together data from 850+ sample companies and looked at reports from others in the industry. That work has revealed four defining themes from this year’s Black Friday:

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