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Choosing the right domain name for your business is extremely important as this is the online identity that customers will associate your business with, which may differ from your company’s brand name. With over 100,000 new domain names registered daily, knowing the right strategy requires careful planning. Below are some things to consider.

KISS

The age-old adage of KISS (“Keep it simple stupid”) is ever more important when it comes to domain names. Pick a domain name that is easy to spell, one that even someone who is not familiar with your brand can remember easily. Your website domain should be easy enough that a 10 year old would be able to spell it out for you.

Pro tip: Start by searching for domain names with the least number of characters. While most domain names with 4 or less letters are taken, there are still a small handful of 5 or 6 letter domains. Avoid domain names with hyphens as they are more complicated.

Use .com unless there’s an absolutely good reason not to

Despite the growing number of new domain extensions, the gold standard for domain name extension remains .com for good reason (think of the last time you went to a website of a major brand that did not use this extension). Always go for this unless there is a strong legitimate reason not to. Remember that if the .com is taken, using a different extension will make it harder for your visitors to find you as they may accidentally type in your domain but with the .com extension, ending up on that site instead!

Pro tip: If your business will only be based in Singapore and focusing on Singapore based customers, you can also consider using .com.sg extension as it may improve your search engine ranking and visibility in Singapore in certain cases. Note that you will need to be a Singapore based company registered in ACRA in order to be able to do this. You can always get both .com and .com.sg if they are available to ensure you have secured the most important extensions for yourself.

Social handles

A common oversight is not researching whether the domain name you choose has the same handle available in the relevant social media channels that you will be using. The reason this is important is that this allows you to maintain a singular name in order to communicate with your visitors and customers, regardless of channel. Don’t overlook this as the last thing you want to do is spend money registering the domain names only to find out that you cannot get any of the social media handles.

Move fast

Lastly, it is important to move quickly when you find a domain name available as it is first come first serve. If someone else has taken a domain name you like, you may want to enlist the help of a broker or domain registrar to help facilitate a deal. However, it may be much more expensive.

With these tips, you are ready to choose a domain name for your business.

Nicky Minh

CTO and co-founder

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Love it or hate it, networking is a key attribute of successful business owners. Building the right relationships can open doors for future customers, employee hires, investors, partners, and more. However, unless you’re a natural born seller, many people do find the networking to be stressful. Learn how to boost your small business networking confidence today with these tips.

Find your own authentic story

People are captivated by stories, especially ones that are genuine and personal. Rather than saying boasting a laundry list of your accomplishments, go for story telling. These are usually the most memorable and allows you to build strong rapport with others. You should have a few personal go-to stories on hand, especially ones about your early days starting the business and the inspiration behind your idea.

Go alone

It may seem counterintuitive but having familiar faces in a networking environment stops you from moving out of your comfort zone. When you are alone, your survival instincts kick in and forces you to mingle with others. You’ll end up meeting significantly more people this way.

Help others without asking for anything in return

Most people go to networking events with the intention of finding people that can help them. Instead, go with the attitude of how can help others. Look for mutual interest and see what knowledge or resources you can offer. This allows you to have meaningful dialogue and leaves a favourable impression to those who interact with you, setting the foundation for a meaningful relationship. After all, who can forget someone that treats them well?

Follow up regularly

The initial legwork of meeting new people helps open many doors and opportunities. However, these contacts quickly go cold if you do not seek to nurture these newfounded relationships. Work on following up immediately after the event and set reminders to periodically check in on key contacts to maintain relationships. This will give you the confidence to reach out when you really need help on something.

Nicky Minh

CTO and co-founder

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