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Personalized Marketing - The Secret Recipe For Companies To Grow

Manage Business Finances Effectively

Effective financial management is a crucial factor for the development of any enterprise. This includes planning, organizing, controlling, and monitoring financial resources to ultimately achieve the business's business goals.

Sound financial management helps businesses effectively use resources to promote growth, create competitive advantages, and above all, towards long-term sustainable stability.

CEOs need to master financial management knowledge and skills during challenging times. At first, everyone hears that this is a formidable job, and everything revolves around reports, data, and complicated statistical functions (Despite the harsh truth).

However, from a more clear perspective, financial management is the efficient coordination, distribution, and use of a company's cash flow.

Now, things just got easier for business owners to start managing the company's finance with these 11 practical tips.

11 tips to help CEOs quickly manage business finances

finance-management-tipsHave a clear business plan

The business plan defines the business's goals in the short term and for many years to come. It should detail how you will use your capital and how your cash flow will work. 

This will make it easier for you to figure out the exact number and appropriate funding for each stage of operation and development.

Regularly monitor your financial health

The everyday work of CEOs when they wake up is constantly monitoring the progress of their business activities. This gives you an insight into how much money you have in the bank, your current sales, and your inventory. 

At the same time, this also helps you easily re-evaluate the goals set out in the monthly business plan, thereby finding the most suitable strategy to optimize the cash flow.

Ensure timely payment from customers

Businesses can be in big trouble if customers pay late. To reduce the risk of late or non-payment, you should make the terms and conditions clear from the outset. 

It will help if you also issue invoices quickly. Apply advanced order and debt management solutions, thereby contributing to optimizing the process and, at the same time, saving businesses a lot of time and effort while ensuring the money stream is stable.

Know your spending and always have cash ready

Cash is almost the lifeblood of businesses. Even large corporations with steadily growing profits can still be in big trouble if they don't have enough cash to cover day-to-day expenses such as rent and salaries for staff. 

You should know the minimum your business needs to survive and make sure it doesn't fall below the minimum.

Always keep a close eye on all kinds of accounting documents

CEOs should continually closely monitor and update the status of accounting documents to avoid the risk of losing money due to failure to keep up with late payments of late customers to suppliers - partners mine. 

Using a sound record-keeping system will help you keep track of your expenses, debts, and creditors so that you can coordinate cash flow most efficiently.

Pay taxes on time

Failure to meet tax return filing deadlines and payments may result in penalties and additional penalty interest. 

These are unnecessary costs that can be avoided with a clear plan and careful preparation. Keeping accurate records saves your business time and money and prevents your business be blocklisted by Government Agencies.

Managing and optimizing costs right from the operation stage

Control operating costs from the starting stage, such as cutting office electric bills in the office. Other tactics can be using everything efficiently, from office equipment to air conditioning, even employee overtime.

Inventory Control

Continually monitor and check inventory to balance input-output of goods and maintain a healthy cash flow. Try out new advanced stock management technologies to keep your cash flow steady and keep the right amount of inventory.

Find the right business loan.

You must choose a loan source that is suitable for the purpose, model, and size of your business. Typically, smaller companies rely more heavily on overdrafts and personal relationships, but this is not necessarily the best way to get funded.  

Jenfi offers business owners a new solution to resolve this headache, with a streamlined procedure and fast disbursement time. In addition, the solution packages are also designed for each separate business model, meeting the capital source to solve the immediate financial needs of the business.

Solve problems right from the start

Dealing with financial problems as a business owner is always stressful and challenging. However, no matter how complex the problem is, the first priority is to solve it as soon as it arises. Hold a meeting with crucial account members or seek help from experienced people to get the best advice.

Use Jenfi Insights to optimize financial management.

Jenfi Insights is a platform that integrates data sources from e-commerce sales channels, online advertising channels, marketing costs, sales, inventory... giving you an intuitive dashboard to manage your finance in just a blink of your eyes.

The insights summarizes all of your financial data in one user-friendly dashboard, so you can be in complete control of your business every day without having to read boring reports from many departments.

Try out our free Jenfi Insights feature for partners by registering here.

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Nicky Minh

CTO and co-founder

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Personalized Marketing

Personalized Marketing - The Secret Recipe For Companies To Grow

Personalized Marketing

These days, we are constantly bombarded by all means of advertising. It can be billboard ads on the streets, TV, cold emails, social media platforms, and many more. Thousands of brands are craving a place in the customer's mind. This causes a lot of confusion, even annoyance to the consumers if these contents are not relevant to their personal demands. 

So, how can a company capture the customer's attention in saturated markets? The new marketing trend personalizing for every consumer will help you to touch their hearts. Want to know how? This article will discover several brilliant ways to personalize brand messages in 2022.

What is personalized marketing?

Personalized Marketing 2022

Personalized marketing is also known as one-to-one marketing. Simply put, this is a marketing strategy aimed at each customer. Marketers will rely on the demographic, background, and behavioral analysis data... to filter out messages specific to that customer. This model is different from traditional marketing. Traditional marketing emphasizes quantity rather than relevance to each audience to reach a broad audience base.

With the development of digital technology and fierce competition among companies in the market, marketers began to analyze customers in detail and emphasize the aspect of personalization. To date, these two marketing methods go hand in hand to provide potential customers with the most relevant message at the ideal time.

Benefits of personalized marketing

Personalized Marketing

1. Improve customer experience

This approach stands out because it delivers personalized customer experiences. Based on information collected from potential customers such as personal information, product surveys, brand preference, etc., this will be the basis for businesses to define goals and strategies to approach the target segments. Eventually, companies can offer appropriate solutions to improve the quality of services and products

2. Growth revenue

All marketing methods have a common aim: increasing sales. Studies show that customers who get recommendations that match their preferences and needs are more likely to "open their wallet." They can even stick around for a long time with the brand and introduce you to others if your product or service makes them satisfied.

3. Build brand loyalty

This is a crucial factor in maintaining sustainable business development. Loyal customers act as advocates of the business. They will make regular purchases, contribute brand recommendations, and be willing to try out new product launches. Besides, they are also "VIP members" in deploying other media campaigns.

4. Create consistency across channels

With the rise of e-commerce, your customers can be everywhere. At that time, businesses need to create a seamless shopping experience on different channels: Facebook, email, hotline...The consistency will show a business's professionalism. At the same time, the brand's image will score the highest points in customers' eyes.

Challenges of personalized marketing

Personalized Marketing

1. Choose appropriate technologies

Outdated technologies are no longer suitable for personalized marketing. Personalized marketing focuses mainly on data collection and automation. So marketers need to use more innovative ways to collect, analyze and automate everything. However, many still struggle in this stage because of using old technologies.

2. Have adequate time and resource

To take advantage of the intelligent technologies, you need a dedicated team for this activity. Importantly, your team will need a certain amount of time to get used to and master the tool stacks. While this is an essential requirement, not every company will take the time and resources to set up a successful personalized marketing campaign.

3. Aggregate and process customer data

When marketers know the fundamentals across all channels, they can paint an overall picture of their customers. However, linking customer data is still a big challenge for most marketers today.

The ultimate personalized marketing strategies 2022

Personalized Marketing

1. Personalized Email Marketing

Email personalization marketing is increasingly popular all over the world. Marketers can create and send personalized emails to a specific audience with this activity. At this point, an insightful understanding of your users will be the key to ensuring the relevance of email content.

2. Focus on the customer's Fear of missing out (FOMO)

This is another crucial factor that drives customers to take action. No one wants to miss out on something special. Therefore, showing them how many other people view this product or have already purchased it will help them make decisions more quickly. This method is widely applied on e-commerce sites by using short-and-to-the-point messages.

3. Understand customer behavior and product recommendations

This is a relatively common and effective strategy. This strategy requires collecting customer data to identify the products or services they are most interested in. 

From there, adjustments are carried out in the most appropriate direction. An example is seeking the support of email service providers. The goal is to integrate a customer's recent browsing and transaction history for a personalized marketing campaign. 

4. Cart reminder

Surveys show that businesses lose up to $4 trillion in revenue each year due to abandoned shopping carts. However, the good news is that up to 65% of the cart can be done if the business sends a simple reminder to the customers. The conversion rate can be increased by simply sending personalizing reminders based on customer data collected.

Final thoughts

Customers always want to be cared for and treated differently from others. Therefore, personalized marketing will be an "effective weapon" to touch customers' hearts. When becoming a sympathetic friend to your customers, you have taken a considerable step forward in sustainability and set yourself apart from all others. Jenfi hopes the article is helpful to you.

Need Funding To Grow And Expand Your Business?

Are you looking for capital to expand your business? Explore Jenfi's growth funding for Startups, SMEs, to instantly receive up to $500,000 in 5 business working days. Get Funded Today!

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Nicky Minh

CTO and co-founder

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customer care

How To Take Care Of Customers: A Detailed Guide From Jenfi (2022)

customer care

One of the critical determinators that help businesses succeed is taking care of their customers. Although customer care plays a vital role, people tend to underestimate this post-sale stage because it is easy to do. 

So, what is the primary mission of the customer care stage, and is this type of work really as easy as many are perceiving? Let's discover the authentic way to take care of a customer and the best ways to make them satisfied in today's article.

What is customer care?

customer care

Simply put, customer care is solving problems from your users, including answering their inquiries, explaining the product's details, etc., to satisfy their demands. This stage happens before, during, and after your users take purchasing actions.

Customer care not only helps customers but, in fact, is a great way to build your business reputation and professionalism. Your company can improve sales revenue and possess more extensive loyal fans by doing it correctly.

Currently, intensive efforts and resources are put into this activity to achieve the two growing goals we discussed.

Now, let's observe four popular ways to take care of your customers and learn the best tips to do this properly in the below section.

Four popular ways of customer care

customer care

Direct customer care

Meeting with the customer directly and giving them proper consulting is traditional, but the benefits are undeniable. When the customers get the consultation in person, they will feel comfortable and start to trust the company. 

At the same time, the consultants can also quickly understand the customer's demands and their hidden problems and eventually offer them the best solutions. 

An excellent way to do this is to organize a customer's meeting day to take care of the existing ones and attract new audiences. Besides, this can also help your company raise its reputation by giving professional consultation. 

Tele customer care 

Another traditional approach is giving your customer a hotline number, so your company supporting clerk can discuss with them in time. Because telephone calling is very convenient nowadays, we can do this anywhere, anytime.

Customer care with SMS and email support

Another popular way for your company to consider is using email or SMS in responding and supporting your customers. Although this way is convenient, it does not guarantee that your customer's problems can be resolved timely.

Educational resources for customer support

Thanks to its convenience and feasibility, numerous businesses are now opting for this method. The customers can seek research information whenever they want at their preferred time zone, as long as they have an internet connection. 

The resources also combine with AI to assist them in finding the best solution proactively. However, this automatic method can't tell us whether the customers are pleased with the company's products and services or not.

So, what skill sets a great customer consultant should have?

Four vital skills to take care of your customer.

customer care

Your customer support staff should have different skills to get your customer the highest satisfaction and maximize business benefits.

Communication skills

Excellent communication helps both parties feel comfortable and willing to share the problem. As a result, your customers will be incredibly impressed and satisfied when getting the consultation.

Skillful and quick response

Many approaches can handle each customer problem. A successful customer supporter can point out what approach is appropriate and resolve the issue tactfully.

Insight understanding of company's products and services

Understanding every angle about the company products or service will help the whole supporting process faster and easier and give a good impression in the customer's mind.

Sympathy and Persistency are critical to deal with the human problem

Sometimes, actively listening is not enough, but sympathy with the customer's pain will be the key to solving the problem.

Every customer should be treated properly, depending on their personality, to maximize the consulting efficiency. Grasping their emotional feelings and choosing a suitable style to address their problem will eventually get their satisfaction.

So, how can the customer consultant do the job efficiently with the above skill sets?

Four steps to get the customer's heart

customer care

Having the mentioned skill sets are just the beginning. The following vital thing is creating a professional customer care procedure and training your staff. Here are the core principles that help your customer department be a star in your customer's eyes.

Always control personal mood in any situation.

Embarrassing situations are unavoidable when solving people's problems. However, a professional consultant will know how to control his tension, maintain positivity, and be open to any challenge in any circumstance. Positivity is critical as it helps resolve any problem without causing any hassle for both sides.

Proactively contact the customers.

With loyal fans, it is necessary to proactively reach them to introduce new products, services, or the most recent promotion campaign. This tactic will make your customers feel close to your company. However, it's prudent to apply to the right audiences appropriately to avoid reverse effects.

Respect the customers

More than just behaving with dignity and respect, always make your customers feel that they are important and meaningful to your business.

Always acknowledge customer feedback.

It's not just about making your customers feel comfortable and respected. Sometimes this feedback can possibly come from the company's shortcomings. By listening to and taking note of those opinions, businesses can ultimately improve the quality of their products and services and increase their revenue!

The importance of customer care to business revenue performance

The ultimate goal of every activity a company does is to drive revenue. Customer care is no exception.

A business with excellent customer care can outrank other competitors on the market.

For example, many teeth braces services nowadays produce similar quality and price. So what will be the factors that help you stand out?

A possible answer lies in after-sales service! Today, consumers not only appreciate the quality but the service experience is also important because many users use it as a core criterion to choose the product or service.

When taking care of the customer properly, the first visible effect is that the growing number of customers increases gradually. Nevertheless, this also helps businesses build a loyal customer base, creating a stable revenue stream.

Customer satisfaction is an essential factor to help grow your business and stand out among many on the market. Caring for customers is a relatively stressful job and requires many skills and knowledge, but word-of-mouth marketing always starts from your customer satisfaction.

Hopefully, Jenfi can provide you with valuable tips to enhance your customer service quality and eventually apply these tips to get more revenue with minimal cost!

 

 

 

Nicky Minh

CTO and co-founder

5 Ways To Reduce Google Ads Spending

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Google Ads are an excellent way to make you a worthy competitor in your industry by supplementing your SEO and increasing your brand awareness at a lightning-fast speed. Its optimization capabilities allow you to target your ideal customers directly and measure their engagement in real-time.

But it’s no secret that the tech giant wants you to spend as much as possible. Big-name companies are at each other’s throats for that valuable virtual real estate, and it can be tempting to want to shell out copious amounts of money for a chance to compete at their weight class.

Here are five ways you can run impressive google ads with a modest bidding budget.

Time

No, this isn’t about how long you want your ad to run. If you don’t take the time to learn the platform, you will spend more money than you have to needlessly. Unfortunately, Google Ads isn’t a perfect platform. While incredibly useful, Google Ads has poor customer service and unhelpful, simplistic guides that may make you more prone to preventable errors.

So while the fast-moving business world may make you feel like you can’t sit still, it may serve you best to take a seat when it comes to Google Ads.

Keyword Matching

Beware, do not fall into the trap of Broad Match! When creating your ad, Google will automatically select Broad Match, meaning it will show your ads to the broadest possible audience in relation to your keywords. Now, this may sound enticing but what happens is that Google will show your ad to individuals who aren’t necessarily looking to pick up what you’re putting down. In other words, you’ll be spending money on people who are not interested in your service or product.

For example, you could be selling guitar lessons, so Google Ads may show your ad to someone searching for singing lessons, thus gaining useless, non-targeted impressions and losing cold hard cash. Use Exact Match instead!

Negative Keywords

You can further optimize your ad by choosing what not to target utilizing Negative keywords in the same vein. This way, you can do away with that undesired traffic and lower the costs that come along with it.

Like the example of the guitar lessons, incorporate similar keywords such as singing lessons, violin lessons, or guitars for sale in your Negative Keywords that would attract the wrong audience to your website or landing page.

Wordstream points out that, “According to ClickCease, “free,” “cheap,” and “wholesale” are prime contenders for your negative keywords lists (unless your products are one of those things).”

Cost-Per-Click Limits

While it may seem like a no-brainer, it can be an afterthought if you’re unfamiliar with the Google Ads platform, but be sure to set your CPC limits so that you can keep within your bidding budget worry-free.

Otherwise, Google Ads will automatically run your ads without limits, making it so that you end up paying an excessive amount for a single click on your ad. “I haven’t seen a case yet, where I’d be open to paying an unlimited amount for a single click. We’ve seen huge savings on campaigns by simply setting CPC limits,” says Luke Szkudlarek of Markletic.

Low-Quality Ad Copy

The briefest ad copy must be crafted with care. Even with clicking all the correct settings, if you skip out on good copy, you better believe you’re wasting your time and money. Impressive ad copy is tedious, as it aims to organically incorporate your main keywords, as well as effortlessly promote your business. 

“If your keywords are not present in the copy of your ad and you don’t establish value, you’ll pay the price at a higher cost per click.

Here’s in layman’s terms how Google will look at it:

  • Good Ad – You pay $1 for a click
  • Poor Ad – You pay $4 for a click,”

Demonstrates Sr. Digital Strategist of DeltaV Digital, Carter Poore. 

As you can see, garnering a thorough knowledge of the Google Ads platform is imperative to keeping your ad spending reasonable and your ROI high. Nurturing your technical street smarts is a surefire way to craft a marketing strategy that helps your company thrive in a sea of industry titans. And if you’re on the verge of making that marketing breakthrough, let our investors at Jenfi make your dream come true by providing you with the marketing funds you need to succeed. Complete our short online application today to see if you qualify!

Nicky Minh

CTO and co-founder

6 Ways Digital Marketing Is Crucial For Small Businesses’ Success

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“As of 2018, approximately 3.03 billion people (which is half of the world population) are on some type of social media,” and “search engines drive around 93% of all website traffic”, according to Max Effect Marketing.

`This means that the moment to take advantage of what the digital marketing world offers is right now. Digital marketing means marketing your business on the internet, and considering the world wide web is ever-expanding, you’ve got quite a few options when it comes to implementing a diverse and effective digital marketing strategy.

Whether it’s Search Engine Optimization (SEO) or Pay-Per-Click (PPC), digital marketing offers you a direct line of communication to your ideal customers in comparison to traditional, time-consuming forms of marketing such as print or direct mail.

Obtain Measurable Results

The most fundamental benefit to digital marketing is the capability to quantify raw data and interpret the results of your efforts to evolve your strategy based on what works continuously.

If you were working with traditional marketing methods, you wouldn’t be able to see the fruits of your labor until the end of your campaign. Still, with digital marketing, you can analyze data in real-time and even adjust accordingly ahead of time to get the ball rolling on your next campaign.

“When analyzing your site traffic, you can look at the number of visitors to your site, your most popular pages, as well as how long visitors spend in certain areas. You can also track conversations by seeing what times and days of the week are peaks for your campaigns or content posting. All of these insights will allow you to make adjustments to your digital marketing methods so that you can work to improve them over time”, says the Burlington Press.

Target Your Ideal Customers

The beauty of digital marketing comes from its malleability. You can choose from an array of methodologies and platforms to suit your specific needs, and best of all, target particular individuals in your desired customer demographic. 

Companies like Facebook, for example, allow you to fully customize your pay-per-click ads and granulate distinct characteristics such as age range, geographic location, and even more obscure identifiers such as whether they own a pet or if they rent an apartment.

Increase Revenue While Saving Money

Suppose you’re looking into advertisement strategies that will give you the most bang for your buck. In that case, digital marketing makes for an incredibly cost-effective option that increases your potential for excellent ROI. Of course, it is the goal for a small business looking to get off the ground.

Digital Agency Network mentions, “by aiming the potential customers, digital marketing ensures favorable sales outcomes and eliminates the possibility of wasting your time and money.”

As aforementioned, the vast majority of internet traffic comes from search engines. Strategies like SEO can provide a completely organic way to increase engagement to your brand from the right people, which means more likelihood for sales conversions. And don’t forget, your friends here at Jenfi can provide the necessary funding to implement these strategies, so don’t forget to stop by and see if you qualify with your quick online application!

Increase Brand Reputation

One benefit of digital marketing is getting more clicks, but another is eventually becoming a household name. When you have ads and a social media presence that seem to follow your target customers wherever they go, your brand will inevitably start to become increasingly recognizable to the point where customers will flock to you because they know you.

This helps you win the trust of your customers because they’ll know they can count on you to provide them the solution to their specific problem.

Leverage The Competition Against Bigger Businesses

Compared to traditional marketing, the lower cost of digital marketing means that small businesses no longer have to worry about high-quality advertisements being an enormous expense.

Projections for marketing in the year 2021 and beyond are all about convenience and transparency. Digital marketing allows brands to utilize social media to communicate with their customers in real-time, provide quick and excellent customer service, and actualize customer feedback and prove to your buyers that you’re more than willing to listen to their concerns.

So start crafting your digital marketing strategy today, and watch how your small business can not only take flight but also land among the stars.

Nicky Minh

CTO and co-founder

How To Write An Impressive Case Study

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Case studies are comprised of the real-life stories of a business’ challenge, accompanied by the details and hard data of how they were able to overcome it and triumph in the end. Just like many marketing tactics, case studies are one of those materials that benefit from having a narrative woven through it to keep readers engaged and inspired to interact with your brand.

In essence, its purpose is to tell the story of how a client and supporting merchant or service provider were able to work together to solve the client’s issue.

After reading your case study, potential customers should be able to envision themselves in the shoes of their peers and be compelled to establish a partnership with your business. Here’s how to accomplish exactly that.

 

Obtain an authentic client testimonial

It can be tempting to try your hand at crafting your own testimonial and draft a case study from that, but the truth is contrived testimonials are often so blatantly obvious that clients can spot them from miles away.

“Something gets lost when you try to write your own testimonial. It's nearly impossible to re-create the individualistic, unique tone of voice that each of your clients or customers has,” says Jon Simpson of Forbes.

The best thing you can do is utilize direct quotes from your client and entwine them in with the expository of your case study. It’ll really help the flow of your format, and keep readers both entertained and trusting of your transparency.

Have a versatile angle that appeals to all prospects

They say being niche is the best way to appeal to the masses, and this certainly rings true when it comes to your case study. A good tip to keep in mind is to find a compelling, but broad angle to base your case study on.

For example, if you can find a particular client who has come across a seemingly uncommon roadblock, and your company was able to help them solve it, that could be a great way to demonstrate your business’ ability to creatively and critically resolve client dilemmas. Just be certain that the unusual obstacle in question appeals to all prospective clients in your target market.

Include concrete data and statistics to support your methodology

Engaging storytelling is great, but when it comes to selling yourself to potential clientele, cold hard data is going to be your wingman. Anything you can include that directly illustrates where the problem began, and where it was resolved, will help round out your case study.

Now, your company may not be about statistics, but as long as you can provide substantial evidence to support your claims you should be good to go. But remember, try not to overload your audience with extensive, boring data. Succinctness is key, and the more relevant they are the less you need to focus on explaining yourself. Let the numbers speak for themselves!

Write in a “Challenges” and “Solutions” section

Now, this may seem redundant considering all the ways you’ve probably outlined this information in the case study already, but think of this as a basic bulleted list where you can break down what the challenges were for this particular client, followed by a brief section about what you did to help them out.

Consider it a simple recap of what you discussed where you can drive the rest of your case study home to get readers to sign up.

Incorporate some captivating visuals

Intricately written text is the lifeblood of any good case study, but with our modern visually-driven world, decorating your case study with stunning, high-resolution imagery is the icing on top of the marketing cake.

This is a wonderful opportunity to not only paint a picture of your problem-solving expertise, but also to integrate your unique branding and really solidify the image you wish to put out into the market.

Be the supporting character in your client’s hero story

Iris Leung of Piktochart mentions that, “63% of marketers have said that they’ve been able to generate leads using case studies. And as today’s consumer typically reads up to 10 user product reviews before considering to make a purchase, it’s clear the impact that case studies will have on conversion rates.”

This means that mastering case studies is a great way to supplement your marketing strategy for casting the widest lead-generating net. And of course, we all need a little support when it comes to implementing effective marketing strategies and Jenfi is here to help.

If you’d like to learn about how you can obtain the funding to grow your business and make your marketing dreams come true, visit Jenfi today to see if you qualify for up to $200k in funding for your marketing expenses!

Nicky Minh

CTO and co-founder

How To Obtain A Small Business Loan Through PayPal

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PayPal allows you to have a smooth transaction process by letting you hook up your bank account directly to your PayPal and be an asset for most bank needs, local or international. It continues to innovate with valuable features for effortless business management.

You may be currently be using PayPal for many of your business transactions, but did you know you can also get a small business loan just for having an active business account as well?

How is a PayPal loan different from traditional bank loans?

PayPal loans and PayPal Working Capital have an ample range of $5,000 to $500,000 and have an easy application process compared to most traditional bank loans.

With bank loans, extensive documentation, including financial statements or legal documents, is typically necessary before you even get the process started. It can also take days or even weeks between submitting an application and receiving a notice of a reward.

PayPal, however, can take as little as 5 minutes to see if you’re eligible for the appropriate funding necessary for your business. Repayment works by deducting a 5% minimum percentage of each sale, paired with a fixed fee you’re made aware of before accepting the loan. This can be pretty comforting relative to how traditional loans work, as interest can be periodic and fluctuate more than once.

Other attractive benefits of PayPal loans are the lack of a credit check and additional application, annual, early, repayment, and late fees that can rack up your balance with a bank.

Am I eligible?

PayPal Working Capital eligibility requirements are pretty straightforward. Your must-haves are as follows:

  • Have a PayPal Business or Premier account for a minimum of 90 days
  • Have a proven track record of processing at least $20,000 in annual sales through your Premier account, or $15,000 in annual sales through your Business account
  • If you already have a PayPal loan, you must repay any remaining balance from the previous loan.

On the other hand, it’s important to note that PayPal does have a list of non-eligible industries for funding. You may not qualify for a loan if you are an attorney, a school, a civic organization, an independent artist, or a financial services provider, among others.

Check out the list here to see if you make the cut.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

Are there any downsides?

As with any loan program, PayPal loans have their downsides as well. We talked about how having a PayPal Business or Premier account is an essential requirement of the loan and that not all industries are eligible, but there’s one other con.

Notably, it’s imperative to keep in mind that consistency in payments is crucial for maintaining good standing with your loan. Falling behind with your payments can cause PayPal to place specific limits on your account, which can no doubt be detrimental to the operations of your business.

Of course, if you feel confident with the steadiness of your revenue flow, then this may be no sweat!

Supplemental Loans

Loans can help many facets of managing a small business, but they don’t always cover every single part. Every business is undoubtedly unique, but overwhelming marketing expenses can be a constant for business owners across the board.

That’s where Jenfi comes in! Like PayPal, Jenfi also offers a simple and fully online application process to see if you’re eligible for marketing and inventory funding for your company. Jenfi loans are excellent supplemental loans that have your back regarding anything related to marketing your business for optimal growth.

Apply today, and discover all the ways Jenfi can help you expand your reach!

Nicky Minh

CTO and co-founder

Skyrocket Sales by Optimizing Your Facebook Target Audience

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Facebook ads are an impressively cost-effective tool when you realize just how many people you can potentially reach with your advertisements. An estimated 14.5 billion people log onto Facebook a day. 

The complex part of reaching such a broad audience is being able to classify users according to characteristics specific to your ideal customers. This, of course, begins with having a clear profile of who you think will be shopping for your product or service. 

Luckily, Facebook arms you with thousands of parameters to accurately distinguish each of your target audiences for laser-focused advertising. 

Types of Target Audiences

Facebook has a few significant categories of target audiences that each has their benefits depending on the kind of ad campaign you’re looking to launch. 

Here’s how you can get the most ROI from your budget by optimizing the hyper-precise features of Facebook Ads. 

Saved Audiences

A saved audience can also be called a core audience, and it’s comprised of targeted settings that you plan on using regularly. Essentially the group of characteristics that are at the common ground of your typical customer base.

When building your core audience, you can choose from a range of features such as demographics (age, location, gender, and language), interests (activities, hobbies), as well as behavior patterns (shopping habits, traveling, etc.)

It’s an excellent way for businesses who are still exploring their ideal target audience to collect data for future ads that includes insights into the current state of their market.

Lookalike Audiences

Once you know what your core audience looks like, a pivotal next step is to create a lookalike audience. Essentially, Facebook reduces the need to play the guessing game by utilizing its robust algorithm to find quite literally a lookalike audience that has relevant parameters to your existing core audience. 

How To Optimize Them 

Lookalike audiences are suitable for when you feel you’ve already exhausted your other options or if you want to create similar target audiences within different segments your past campaigns have excelled in. Meaning, if you happened to have a successful ad campaign run among people in their 20s, you can use lookalike ads to segment the audience further and find additional users ready to jump on the bandwagon. 

Choose whether you want to optimize your reach to a specific or broad audience, and Facebook will find you the top 1% of similar users in your target country, or the top 10% of that same pool of users, respectively. 

Custom Audiences

Custom audiences can be one of the trickier types of targeted audiences to navigate. It allows you to utilize behavioral data to target users who have had previous exposure and interaction with your brand by uploading your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

You can also pair it with Facebook tracking pixels, which you can use to track behavioral data directly from your website, such as sign-ups or items added to the cart, to benefit a future campaign. Upload your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

And of course, you can also include users who have interacted with your brand on the Facebook site itself, such as other ads you’ve run in the past or if they visited your Instagram account. 

How To Optimize Them

Custom audiences are a valuable tool to those companies that want to retarget previous customers to remind them of your products or service, if, for instance, it’s been a while since they’ve visited your site. Purchase additional behavior subcategories specific to your niche, or dive deep into Life Event Targeting to reach users who would benefit from your product or service during a significant time in their lives. 

Layered Targeting

Layered audiences are the ultimate and maybe most complicated facet of Facebook targeted ads. Layered targeting involves taking existing audiences and layering them with each other to create an ultra-specific group of users to advertise to. 

How To Optimize Them

The benefit of this is clear. The more you zero in, the more you can demonstrate that you’re able to tackle the specific needs of your customers with your product or service. For instance, if you sell dog food, surely you’d want to target individuals who just got a new dog, but you’d also like to advertise to existing dog owners who are in the market for a new dog food brand. You can then continue to get more specific with parameters such as dog breed, household type, etc. 

Facebook ads can be a refreshing way to approach pay-per-click advertising. It utilizes a completely customizable outreach system that lets you choose an audience that will be eager to buy from you as soon as your ad appears on their screens. If you’d like to know more about how you can receive the funding you need to employ Facebook ads as part of your marketing strategy, visit us at Jenfi and apply now to see if you qualify in as little as 24 hours!

Nicky Minh

CTO and co-founder

Obtaining a Company’s Financial Statements in Singapore

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Why are financial statements vital information for investors?

A company’s financial statements give a good picture of a business’s economic accomplishments and a scope of what to expect in the future of their standing within their industry. 

“A company’s financial conditions are of major concern to investors and creditors. As sources of finance for your company operations, investors and creditors rely on financial reports to gauge conditions for both the safety and profitability of their investments,” says Way, investment writer for chron.com. 

Financial statements provide critical indicators of success for investors or creditors considering entering into a partnership with the companies in question. 

What information should investors focus on?

A business’ financial statement is akin to a school report card. It lists pertinent information on how well or poorly a company is doing. But when scrutinizing a financial statement, it’s essential to pay special attention to the following details:

Sales

All earnings made by the company you’re investigating will be the most crucial piece of information you consider. Sales data lets your know whether a company is in growth or decline, making it essential to determine its worth as an investor.  

To determine if the business in question sees an upward trend, “—you need to add up the data in each of the past four quarters, as well as the same quarter in the previous period, to calculate the change,” says Matt Krantz of USA Today. 

Debt load

A company’s ability to cover expenses and meet payroll during slow periods is just one reason investors should look at a company’s debt load. But most importantly, if a business were to go out of business, equity holders will be left behind as debt holders get preference for getting their money back on leftover balances. 

Examine said company’s income statement and balance sheet to determine if there’s ample cash flow to cover a company’s debt payments and to identify any other potential problems a company may face in the future. 

Trends in Cash flow

For an investor, seeing leftover cash in the bank on a financial statement is encouraging. It is a good sign that, should unexpected obstacles arise, the business is covered on the financial end. It’s also reassuring to see that if a fresh new earning opportunity were to come up, this business has ample funds to jump right in and boost its cash flow tenfold. 

“Cash is money in hand, not the result of accounting measurements and judgment calls, as is the case with earnings and net income. When a company’s net income is much higher than cash flow, investors want to be aware and find out why,” adds Krantz. 

Customer Acquisition Cost

Customer acquisition cost describes how much money it takes to onboard a brand new customer. This number can vary greatly depending on whether the business you’re inquiring about is a newcomer to the scene versus a seasoned player. New companies tend to have more new customers, while established companies tend to balance new and repeat customers more. 

A method for figuring out customer acquisition cost is to divide the amount spent on marketing by their number of new customers. This is a critical component of a promising investment venture, as a company whose product may seem profitable in production may be a hard sell out in the market. 

Dennis Najjar of The Balance Small Business mentions, “This problem can occur with super-niche areas where it’s hard to spread the word about your product or in hyper-competitive areas where advertising competition is fierce.” 

How do you obtain statements in Singapore?

Under the Companies Act, all businesses and branches of foreign companies based in Singapore must report their financial statements prepared according to Singapore Financial Reporting Standards. 

Each financial statement includes the following information:

  • Report of Directors and Statement by Directors
  • Independent Auditor’s Report (if applicable)
  • Statement of Comprehensive Income (Profit and Loss statement)
  • Statement of Financial Position (Balance sheet)
  • Cash Flow Statement
  • Statement of Shareholder’s Equity
  • Corresponding Notes to Financial Statements

These statements can be found on the Accounting and Regulatory Authority (ACRA) website at www.acra.gov.sg. 

Nicky Minh

CTO and co-founder

Start Your E-Commerce Business In Singapore The Right Way

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I think many people can agree that Singapore embodies the phrase “small but mighty,” and when it comes to e-commerce, there is no exception. Singapore boasts a young, tech-savvy population and some of the fastest internet in the world, being almost three times the speed of the global average, according to JP Morgan.

This powerful combination bodes well for the future of e-commerce in Singapore and Southeast Asia. With the Singaporean government making efforts to make shopping online a more effortless endeavor by providing 24/7 access to public parcel lockers, there’s no doubt e-commerce will continue to dominate for years to come.

Clearly, the time is now to dive into this rapidly growing market, so stick around to find out how you can open an e-commerce business of your own.

Perform Market Research in Your Niche

If you have a product idea in mind already, that’s great! If you’re still trying to figure out how you can break into e-commerce with a fresh product and moderate competition, doing a little research into your preferred niche will likely give you the confidence you need to launch a profitable online store.

The best way to do this is to start with knowing your niche inside and out. X-cart suggests you scrutinize groups of forums in your niche to get your information straight from the horse’s mouth, your potential future customers.

You can also look at trending products on popular shipping platforms such as Amazon or opt for third-party product research tools to get the metrics on trending products in your market.

Choose Your Business Model

Once you feel comfortable in your niche, you have to begin defining who your ideal customers are. A significant part of this is simply choosing one of the many options for conducting sales in use today.

Business to Business, or B2B

This refers to a company that sells to other companies, such as wholesalers to retailers.

Consumer to Consumer, or C2C

With this model, consumers might re-sell products they’ve purchased from other retailers they’ve never used, previously used, or even modified.

Business to Consumer, or B2C

One of the more widely used business models in e-commerce, B2C companies sell their products or services directly to their customers without any 3rd party involvement.

Consumer to Business, or C2B

This model has gained significant popularity in recent years with the rise of influencer marketing, which involves internet personalities selling advertising space to companies.

Find the E-commerce Platform That Suits You Best

E-commerce platforms are arguably the most straightforward way of setting up your online store, and Singapore is home to some of the leading websites dominating e-commerce today. Platforms are attractive mainly in part due to their convenient integrated customer retention features.

Qoo10

  • Free to register your store
  • Live chat feature for customers to communicate directly with sellers
  • Sales Manager feature tracks all orders, product listings, and shipping

Lazada

  • High user traffic in Southeast Asia
  • In-house shipping assistance with any of their warehouses in Hong Kong, China, or Singapore
  • Comprehensive courses on effective marketing with Lazada Academy

Shopify

  • Mobile-ready
  • Fully customizable store-front
  • Powerful SEO features to get your store noticed

Carousell

  • Can sell used items
  • Cash-on-delivery payment option
  • Two-way reviews and rating system

Develop Your Reliable Marketing Plan

Now that you’ve set up shop, you have to think about how you’re going to get the word out that you’re open for business.

There is an array of options for driving traffic to your store that converts into sales, and choosing the right ones depends on your brand voice and your sales goals. These can include pay-per-click ads, social media, or sponsored content.

But the very first step, according to internet marketing expert Darren DeMatas on ecommerceCEO, is to create an email list through the use of an opt-in freebie on your website. He says, “Running a giveaway is my go-to marketing tactic to get traffic and subscribers quickly. Giveaways have the added benefit of increasing your brand presence and product visibility. Building an email list gives you a group of warm leads to work with, making the sales process much easier”.

No matter which marketing route you choose to take, finding the funding necessary to run these campaigns is the next vital step to launching your online business. With Jenfi, you can find out if you qualify for a loan in as little as 24 hours! Visit Jenfi, and fill out our fast and secure online application to get up to $200,000 to start marketing your business the right way.

Nicky Minh

CTO and co-founder

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