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How To Write An Impressive Case Study

How To Write An Impressive Case Study

How To Write An Impressive Case Study

Case studies are comprised of the real-life stories of a business’ challenge, accompanied by the details and hard data of how they were able to overcome it and triumph in the end. Just like many marketing tactics, case studies are one of those materials that benefit from having a narrative woven through it to keep readers engaged and inspired to interact with your brand.

In essence, its purpose is to tell the story of how a client and supporting merchant or service provider were able to work together to solve the client’s issue.

After reading your case study, potential customers should be able to envision themselves in the shoes of their peers and be compelled to establish a partnership with your business. Here’s how to accomplish exactly that.

 

Obtain an authentic client testimonial

It can be tempting to try your hand at crafting your own testimonial and draft a case study from that, but the truth is contrived testimonials are often so blatantly obvious that clients can spot them from miles away.

“Something gets lost when you try to write your own testimonial. It's nearly impossible to re-create the individualistic, unique tone of voice that each of your clients or customers has,” says Jon Simpson of Forbes.

The best thing you can do is utilize direct quotes from your client and entwine them in with the expository of your case study. It’ll really help the flow of your format, and keep readers both entertained and trusting of your transparency.

Have a versatile angle that appeals to all prospects

They say being niche is the best way to appeal to the masses, and this certainly rings true when it comes to your case study. A good tip to keep in mind is to find a compelling, but broad angle to base your case study on.

For example, if you can find a particular client who has come across a seemingly uncommon roadblock, and your company was able to help them solve it, that could be a great way to demonstrate your business’ ability to creatively and critically resolve client dilemmas. Just be certain that the unusual obstacle in question appeals to all prospective clients in your target market.

Include concrete data and statistics to support your methodology

Engaging storytelling is great, but when it comes to selling yourself to potential clientele, cold hard data is going to be your wingman. Anything you can include that directly illustrates where the problem began, and where it was resolved, will help round out your case study.

Now, your company may not be about statistics, but as long as you can provide substantial evidence to support your claims you should be good to go. But remember, try not to overload your audience with extensive, boring data. Succinctness is key, and the more relevant they are the less you need to focus on explaining yourself. Let the numbers speak for themselves!

Write in a “Challenges” and “Solutions” section

Now, this may seem redundant considering all the ways you’ve probably outlined this information in the case study already, but think of this as a basic bulleted list where you can break down what the challenges were for this particular client, followed by a brief section about what you did to help them out.

Consider it a simple recap of what you discussed where you can drive the rest of your case study home to get readers to sign up.

Incorporate some captivating visuals

Intricately written text is the lifeblood of any good case study, but with our modern visually-driven world, decorating your case study with stunning, high-resolution imagery is the icing on top of the marketing cake.

This is a wonderful opportunity to not only paint a picture of your problem-solving expertise, but also to integrate your unique branding and really solidify the image you wish to put out into the market.

Be the supporting character in your client’s hero story

Iris Leung of Piktochart mentions that, “63% of marketers have said that they’ve been able to generate leads using case studies. And as today’s consumer typically reads up to 10 user product reviews before considering to make a purchase, it’s clear the impact that case studies will have on conversion rates.”

This means that mastering case studies is a great way to supplement your marketing strategy for casting the widest lead-generating net. And of course, we all need a little support when it comes to implementing effective marketing strategies and Jenfi is here to help.

If you’d like to learn about how you can obtain the funding to grow your business and make your marketing dreams come true, visit Jenfi today to see if you qualify for up to $200k in funding for your marketing expenses!

How To Write An Impressive Case Study

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How To Obtain A Small Business Loan Through PayPal

How To Obtain A Small Business Loan Through PayPal

How To Obtain A Small Business Loan Through PayPal

PayPal allows you to have a smooth transaction process by letting you hook up your bank account directly to your PayPal and be an asset for most bank needs, local or international. It continues to innovate with valuable features for effortless business management.

You may be currently be using PayPal for many of your business transactions, but did you know you can also get a small business loan just for having an active business account as well?

How is a PayPal loan different from traditional bank loans?

PayPal loans and PayPal Working Capital have an ample range of $5,000 to $500,000 and have an easy application process compared to most traditional bank loans.

With bank loans, extensive documentation, including financial statements or legal documents, is typically necessary before you even get the process started. It can also take days or even weeks between submitting an application and receiving a notice of a reward.

PayPal, however, can take as little as 5 minutes to see if you’re eligible for the appropriate funding necessary for your business. Repayment works by deducting a 5% minimum percentage of each sale, paired with a fixed fee you’re made aware of before accepting the loan. This can be pretty comforting relative to how traditional loans work, as interest can be periodic and fluctuate more than once.

Other attractive benefits of PayPal loans are the lack of a credit check and additional application, annual, early, repayment, and late fees that can rack up your balance with a bank.

Am I eligible?

PayPal Working Capital eligibility requirements are pretty straightforward. Your must-haves are as follows:

  • Have a PayPal Business or Premier account for a minimum of 90 days
  • Have a proven track record of processing at least $20,000 in annual sales through your Premier account, or $15,000 in annual sales through your Business account
  • If you already have a PayPal loan, you must repay any remaining balance from the previous loan.

On the other hand, it’s important to note that PayPal does have a list of non-eligible industries for funding. You may not qualify for a loan if you are an attorney, a school, a civic organization, an independent artist, or a financial services provider, among others.

Check out the list here to see if you make the cut.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

Are there any downsides?

As with any loan program, PayPal loans have their downsides as well. We talked about how having a PayPal Business or Premier account is an essential requirement of the loan and that not all industries are eligible, but there’s one other con.

Notably, it’s imperative to keep in mind that consistency in payments is crucial for maintaining good standing with your loan. Falling behind with your payments can cause PayPal to place specific limits on your account, which can no doubt be detrimental to the operations of your business.

Of course, if you feel confident with the steadiness of your revenue flow, then this may be no sweat!

Supplemental Loans

Loans can help many facets of managing a small business, but they don’t always cover every single part. Every business is undoubtedly unique, but overwhelming marketing expenses can be a constant for business owners across the board.

That’s where Jenfi comes in! Like PayPal, Jenfi also offers a simple and fully online application process to see if you’re eligible for marketing and inventory funding for your company. Jenfi loans are excellent supplemental loans that have your back regarding anything related to marketing your business for optimal growth.

Apply today, and discover all the ways Jenfi can help you expand your reach!

How To Obtain A Small Business Loan Through PayPal

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Skyrocket Sales by Optimizing Your Facebook Target Audience 


Skyrocket Sales by Optimizing Your Facebook Target Audience 


How To Obtain A Small Business Loan Through PayPal

Facebook ads are an impressively cost-effective tool when you realize just how many people you can potentially reach with your advertisements. An estimated 14.5 billion people log onto Facebook a day. 

The complex part of reaching such a broad audience is being able to classify users according to characteristics specific to your ideal customers. This, of course, begins with having a clear profile of who you think will be shopping for your product or service. 

Luckily, Facebook arms you with thousands of parameters to accurately distinguish each of your target audiences for laser-focused advertising. 

Types of Target Audiences

Facebook has a few significant categories of target audiences that each has their benefits depending on the kind of ad campaign you’re looking to launch. 

Here’s how you can get the most ROI from your budget by optimizing the hyper-precise features of Facebook Ads. 

Saved Audiences

A saved audience can also be called a core audience, and it’s comprised of targeted settings that you plan on using regularly. Essentially the group of characteristics that are at the common ground of your typical customer base.

When building your core audience, you can choose from a range of features such as demographics (age, location, gender, and language), interests (activities, hobbies), as well as behavior patterns (shopping habits, traveling, etc.)

It’s an excellent way for businesses who are still exploring their ideal target audience to collect data for future ads that includes insights into the current state of their market.

Lookalike Audiences

Once you know what your core audience looks like, a pivotal next step is to create a lookalike audience. Essentially, Facebook reduces the need to play the guessing game by utilizing its robust algorithm to find quite literally a lookalike audience that has relevant parameters to your existing core audience. 

How To Optimize Them 

Lookalike audiences are suitable for when you feel you’ve already exhausted your other options or if you want to create similar target audiences within different segments your past campaigns have excelled in. Meaning, if you happened to have a successful ad campaign run among people in their 20s, you can use lookalike ads to segment the audience further and find additional users ready to jump on the bandwagon. 

Choose whether you want to optimize your reach to a specific or broad audience, and Facebook will find you the top 1% of similar users in your target country, or the top 10% of that same pool of users, respectively. 

Custom Audiences

Custom audiences can be one of the trickier types of targeted audiences to navigate. It allows you to utilize behavioral data to target users who have had previous exposure and interaction with your brand by uploading your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

You can also pair it with Facebook tracking pixels, which you can use to track behavioral data directly from your website, such as sign-ups or items added to the cart, to benefit a future campaign. Upload your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

And of course, you can also include users who have interacted with your brand on the Facebook site itself, such as other ads you’ve run in the past or if they visited your Instagram account. 

How To Optimize Them

Custom audiences are a valuable tool to those companies that want to retarget previous customers to remind them of your products or service, if, for instance, it’s been a while since they’ve visited your site. Purchase additional behavior subcategories specific to your niche, or dive deep into Life Event Targeting to reach users who would benefit from your product or service during a significant time in their lives. 

Layered Targeting

Layered audiences are the ultimate and maybe most complicated facet of Facebook targeted ads. Layered targeting involves taking existing audiences and layering them with each other to create an ultra-specific group of users to advertise to. 

How To Optimize Them

The benefit of this is clear. The more you zero in, the more you can demonstrate that you’re able to tackle the specific needs of your customers with your product or service. For instance, if you sell dog food, surely you’d want to target individuals who just got a new dog, but you’d also like to advertise to existing dog owners who are in the market for a new dog food brand. You can then continue to get more specific with parameters such as dog breed, household type, etc. 

Facebook ads can be a refreshing way to approach pay-per-click advertising. It utilizes a completely customizable outreach system that lets you choose an audience that will be eager to buy from you as soon as your ad appears on their screens. If you’d like to know more about how you can receive the funding you need to employ Facebook ads as part of your marketing strategy, visit us at Jenfi and apply now to see if you qualify in as little as 24 hours!

Skyrocket Sales by Optimizing Your Facebook Target Audience 


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Start Your E-Commerce Business In Singapore The Right Way

Start Your E-Commerce Business In Singapore The Right Way

I think many people can agree that Singapore embodies the phrase “small but mighty,” and when it comes to e-commerce, there is no exception. Singapore boasts a young, tech-savvy population and some of the fastest internet in the world, being almost three times the speed of the global average, according to JP Morgan.

This powerful combination bodes well for the future of e-commerce in Singapore and Southeast Asia. With the Singaporean government making efforts to make shopping online a more effortless endeavor by providing 24/7 access to public parcel lockers, there’s no doubt e-commerce will continue to dominate for years to come.

Clearly, the time is now to dive into this rapidly growing market, so stick around to find out how you can open an e-commerce business of your own.

Perform Market Research in Your Niche

If you have a product idea in mind already, that’s great! If you’re still trying to figure out how you can break into e-commerce with a fresh product and moderate competition, doing a little research into your preferred niche will likely give you the confidence you need to launch a profitable online store.

The best way to do this is to start with knowing your niche inside and out. X-cart suggests you scrutinize groups of forums in your niche to get your information straight from the horse’s mouth, your potential future customers.

You can also look at trending products on popular shipping platforms such as Amazon or opt for third-party product research tools to get the metrics on trending products in your market.

Choose Your Business Model

Once you feel comfortable in your niche, you have to begin defining who your ideal customers are. A significant part of this is simply choosing one of the many options for conducting sales in use today.

Business to Business, or B2B

This refers to a company that sells to other companies, such as wholesalers to retailers.

Consumer to Consumer, or C2C

With this model, consumers might re-sell products they’ve purchased from other retailers they’ve never used, previously used, or even modified.

Business to Consumer, or B2C

One of the more widely used business models in e-commerce, B2C companies sell their products or services directly to their customers without any 3rd party involvement.

Consumer to Business, or C2B

This model has gained significant popularity in recent years with the rise of influencer marketing, which involves internet personalities selling advertising space to companies.

Find the E-commerce Platform That Suits You Best

E-commerce platforms are arguably the most straightforward way of setting up your online store, and Singapore is home to some of the leading websites dominating e-commerce today. Platforms are attractive mainly in part due to their convenient integrated customer retention features.

Qoo10

  • Free to register your store
  • Live chat feature for customers to communicate directly with sellers
  • Sales Manager feature tracks all orders, product listings, and shipping

Lazada

  • High user traffic in Southeast Asia
  • In-house shipping assistance with any of their warehouses in Hong Kong, China, or Singapore
  • Comprehensive courses on effective marketing with Lazada Academy

Shopify

  • Mobile-ready
  • Fully customizable store-front
  • Powerful SEO features to get your store noticed

Carousell

  • Can sell used items
  • Cash-on-delivery payment option
  • Two-way reviews and rating system

Develop Your Reliable Marketing Plan

Now that you’ve set up shop, you have to think about how you’re going to get the word out that you’re open for business.

There is an array of options for driving traffic to your store that converts into sales, and choosing the right ones depends on your brand voice and your sales goals. These can include pay-per-click ads, social media, or sponsored content.

But the very first step, according to internet marketing expert Darren DeMatas on ecommerceCEO, is to create an email list through the use of an opt-in freebie on your website. He says, “Running a giveaway is my go-to marketing tactic to get traffic and subscribers quickly. Giveaways have the added benefit of increasing your brand presence and product visibility. Building an email list gives you a group of warm leads to work with, making the sales process much easier”.

No matter which marketing route you choose to take, finding the funding necessary to run these campaigns is the next vital step to launching your online business. With Jenfi, you can find out if you qualify for a loan in as little as 24 hours! Visit Jenfi, and fill out our fast and secure online application to get up to $200,000 to start marketing your business the right way.

Start Your E-Commerce Business In Singapore The Right Way

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5 Customer Retention Strategies For Start-Up Growth

5 Customer Retention Strategies For Start-Up Growth

There’s a specific excitement felt by businesses seasoned or new when it comes to the acquisition of new customers. Oftentimes this “new customer smell” is so  alluring that business owners forget that not only is it cheaper on average to market to a loyal customer, it also results in greater ROI with Bellycard’s customer loyalty survey reporting, “almost 30% of SMBs estimated that 71-90% of their customers visited more than once last year.”

With the rising costs of marketing for acquisition, start-up business owners should begin prioritizing the following fail-safe customer retention strategies to secure customer loyalty — the real key to business growth in 2021 and beyond.

Customer Loyalty Programs

One of the most tried and true ways of achieving customer retention is through the use of customer loyalty programs. Having a loyalty program honors your customers that have stuck around by providing special discounts, exclusive offers, or even gifts.

Loyalty programs are a form of positive reinforcement that rewards your customers the more they shop from or engage with your brand. They’re also a small reminder that you care enough about them that you’d like to repay them for their continued support.

 

Referrals or “Evangelism”

If you’re looking for a clever way to get your loyal customers involved in the marketing process, referral programs are an excellent way to knock out your two customer retention and new customer acquisition birds with one stone.

The strategy involves offering an incentive for both your customer and the friend they invite to shop from you, typically with an exclusive discount. Take the MeUndies model, for example. An increasingly popular underwear brand, much of its growth has relied on its referral program offering returning customers $20 off their next purchase, and 20% for their friend.

 

Customer Feedback Loop

According to SuperOffice, there seems to be a gap between the 80% of companies who believe they’re delivering exceptional customer service as opposed to the 8% of customers who would agree.

An important behind-the-scenes tactic for improving customer retention rates is to actively listen to your customer feedback. Surveys are the most concrete way of opening this line of communication with your pool of customers. With surveys, you can obtain a wealth of information including data on customer behavior, or get transparent suggestions as to what shoppers are seeking in their customer experience.

Pair this with targeted emails reassuring your customers that you’re taking their constructive criticism to heart. This will help you build a solid foundation of trust.

Keep it Convenient

It’s a no-brainer to mention that keeping your customer experience as convenient as possible will keep customer loyalty at a high. This plays into obtaining that sacred data from your feedback loop.

If you can streamline your checkout processes to make the final purchase as smooth as possible, customers are going to keep coming back if only for the simplicity of the transaction. Yes, it matters that much! Many companies have turned to the mobile sphere for this, offering easy checkout right in the palm of their hands.

As counter-intuitive as it may seem, finding a way for your customers to get in and out in a flash is the way to go.

Outreach Personalization

A symptom of the email marketing craze is that customers tend to see business emails as spam as opposed to anything that offers value. However, personalizing those outreaches offers an opportunity to insert audience-appropriate personality, as well as content that coincides with their preferences and purchase history.

Econsultancy research data points to an overall higher impact ROI with these specially personalized emails, as a matter of fact.

Emails aren’t the only way to achieve this though, another effective method of personalized outreach can mean communicating with your customer base on social media channels they frequent.

Loyal customers are a sure-fire way to experience growth within your business, and keep the cash flowing so your business can stay afloat without worry. These customer retention strategies are just another fancy way of saying that you need to build trust and relationships with your customer base to truly be successful. After all, a rockstar is nothing without his fans, and that analogy rings true for businesses everywhere.

If you want to get an edge on the most state-of-the-art CRM software, or additional customer loyalty marketing strategies to make customer retention your top priority starting now, visit us over at Jenfi to see if you qualify for the funding you need!

5 Customer Retention Strategies For Start-Up Growth

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