Open post

How To Write An Impressive Case Study

How To Write An Impressive Case Study

Case studies are comprised of the real-life stories of a business’ challenge, accompanied by the details and hard data of how they were able to overcome it and triumph in the end. Just like many marketing tactics, case studies are one of those materials that benefit from having a narrative woven through it to keep readers engaged and inspired to interact with your brand.

In essence, its purpose is to tell the story of how a client and supporting merchant or service provider were able to work together to solve the client’s issue.

After reading your case study, potential customers should be able to envision themselves in the shoes of their peers and be compelled to establish a partnership with your business. Here’s how to accomplish exactly that.

 

Obtain an authentic client testimonial

It can be tempting to try your hand at crafting your own testimonial and draft a case study from that, but the truth is contrived testimonials are often so blatantly obvious that clients can spot them from miles away.

“Something gets lost when you try to write your own testimonial. It's nearly impossible to re-create the individualistic, unique tone of voice that each of your clients or customers has,” says Jon Simpson of Forbes.

The best thing you can do is utilize direct quotes from your client and entwine them in with the expository of your case study. It’ll really help the flow of your format, and keep readers both entertained and trusting of your transparency.

Have a versatile angle that appeals to all prospects

They say being niche is the best way to appeal to the masses, and this certainly rings true when it comes to your case study. A good tip to keep in mind is to find a compelling, but broad angle to base your case study on.

For example, if you can find a particular client who has come across a seemingly uncommon roadblock, and your company was able to help them solve it, that could be a great way to demonstrate your business’ ability to creatively and critically resolve client dilemmas. Just be certain that the unusual obstacle in question appeals to all prospective clients in your target market.

Include concrete data and statistics to support your methodology

Engaging storytelling is great, but when it comes to selling yourself to potential clientele, cold hard data is going to be your wingman. Anything you can include that directly illustrates where the problem began, and where it was resolved, will help round out your case study.

Now, your company may not be about statistics, but as long as you can provide substantial evidence to support your claims you should be good to go. But remember, try not to overload your audience with extensive, boring data. Succinctness is key, and the more relevant they are the less you need to focus on explaining yourself. Let the numbers speak for themselves!

Write in a “Challenges” and “Solutions” section

Now, this may seem redundant considering all the ways you’ve probably outlined this information in the case study already, but think of this as a basic bulleted list where you can break down what the challenges were for this particular client, followed by a brief section about what you did to help them out.

Consider it a simple recap of what you discussed where you can drive the rest of your case study home to get readers to sign up.

Incorporate some captivating visuals

Intricately written text is the lifeblood of any good case study, but with our modern visually-driven world, decorating your case study with stunning, high-resolution imagery is the icing on top of the marketing cake.

This is a wonderful opportunity to not only paint a picture of your problem-solving expertise, but also to integrate your unique branding and really solidify the image you wish to put out into the market.

Be the supporting character in your client’s hero story

Iris Leung of Piktochart mentions that, “63% of marketers have said that they’ve been able to generate leads using case studies. And as today’s consumer typically reads up to 10 user product reviews before considering to make a purchase, it’s clear the impact that case studies will have on conversion rates.”

This means that mastering case studies is a great way to supplement your marketing strategy for casting the widest lead-generating net. And of course, we all need a little support when it comes to implementing effective marketing strategies and Jenfi is here to help.

If you’d like to learn about how you can obtain the funding to grow your business and make your marketing dreams come true, visit Jenfi today to see if you qualify for up to $200k in funding for your marketing expenses!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

How To Obtain A Small Business Loan Through PayPal

How To Obtain A Small Business Loan Through PayPal

PayPal allows you to have a smooth transaction process by letting you hook up your bank account directly to your PayPal and be an asset for most bank needs, local or international. It continues to innovate with valuable features for effortless business management.

You may be currently be using PayPal for many of your business transactions, but did you know you can also get a small business loan just for having an active business account as well?

How is a PayPal loan different from traditional bank loans?

PayPal loans and PayPal Working Capital have an ample range of $5,000 to $500,000 and have an easy application process compared to most traditional bank loans.

With bank loans, extensive documentation, including financial statements or legal documents, is typically necessary before you even get the process started. It can also take days or even weeks between submitting an application and receiving a notice of a reward.

PayPal, however, can take as little as 5 minutes to see if you’re eligible for the appropriate funding necessary for your business. Repayment works by deducting a 5% minimum percentage of each sale, paired with a fixed fee you’re made aware of before accepting the loan. This can be pretty comforting relative to how traditional loans work, as interest can be periodic and fluctuate more than once.

Other attractive benefits of PayPal loans are the lack of a credit check and additional application, annual, early, repayment, and late fees that can rack up your balance with a bank.

Am I eligible?

PayPal Working Capital eligibility requirements are pretty straightforward. Your must-haves are as follows:

  • Have a PayPal Business or Premier account for a minimum of 90 days
  • Have a proven track record of processing at least $20,000 in annual sales through your Premier account, or $15,000 in annual sales through your Business account
  • If you already have a PayPal loan, you must repay any remaining balance from the previous loan.

On the other hand, it’s important to note that PayPal does have a list of non-eligible industries for funding. You may not qualify for a loan if you are an attorney, a school, a civic organization, an independent artist, or a financial services provider, among others.

Check out the list here to see if you make the cut.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

How do I apply?

Some basic information is required when it comes time to apply for your PayPal Working Capital loan. Depending on your business, you may need to provide contact information and birth dates, and social security numbers for your business owners and management. However, rest assured PayPal will not utilize this information for a credit check.

1. Once you have gathered this information, you have two options for filling out their simple eligibility questionnaire to determine if your business is currently in good standing.

You can:

Fill it out yourself online — it only takes 5 to 10 minutes.

Or, if you’re a tad anxious about errors, you can speak with a Business Funding Expert on the phone that will guide you through the process step by step.

2. Next, PayPal will ask you for a number based on what you need where you can specify your preferred amount, in addition to the duration of the loan

3. Once approved, you will sign an electronic contract with instructions on setting up weekly payments directly from your account.

4. When that’s all squared away, Paypal will deposit your loan into your PayPal Business account, at which point you have the option to either withdraw it and deposit it into your bank account or let it stay in your PayPal account instead.

Are there any downsides?

As with any loan program, PayPal loans have their downsides as well. We talked about how having a PayPal Business or Premier account is an essential requirement of the loan and that not all industries are eligible, but there’s one other con.

Notably, it’s imperative to keep in mind that consistency in payments is crucial for maintaining good standing with your loan. Falling behind with your payments can cause PayPal to place specific limits on your account, which can no doubt be detrimental to the operations of your business.

Of course, if you feel confident with the steadiness of your revenue flow, then this may be no sweat!

Supplemental Loans

Loans can help many facets of managing a small business, but they don’t always cover every single part. Every business is undoubtedly unique, but overwhelming marketing expenses can be a constant for business owners across the board.

That’s where Jenfi comes in! Like PayPal, Jenfi also offers a simple and fully online application process to see if you’re eligible for marketing and inventory funding for your company. Jenfi loans are excellent supplemental loans that have your back regarding anything related to marketing your business for optimal growth.

Apply today, and discover all the ways Jenfi can help you expand your reach!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Skyrocket Sales by Optimizing Your Facebook Target Audience 


How To Obtain A Small Business Loan Through PayPal

Facebook ads are an impressively cost-effective tool when you realize just how many people you can potentially reach with your advertisements. An estimated 14.5 billion people log onto Facebook a day. 

The complex part of reaching such a broad audience is being able to classify users according to characteristics specific to your ideal customers. This, of course, begins with having a clear profile of who you think will be shopping for your product or service. 

Luckily, Facebook arms you with thousands of parameters to accurately distinguish each of your target audiences for laser-focused advertising. 

Types of Target Audiences

Facebook has a few significant categories of target audiences that each has their benefits depending on the kind of ad campaign you’re looking to launch. 

Here’s how you can get the most ROI from your budget by optimizing the hyper-precise features of Facebook Ads. 

Saved Audiences

A saved audience can also be called a core audience, and it’s comprised of targeted settings that you plan on using regularly. Essentially the group of characteristics that are at the common ground of your typical customer base.

When building your core audience, you can choose from a range of features such as demographics (age, location, gender, and language), interests (activities, hobbies), as well as behavior patterns (shopping habits, traveling, etc.)

It’s an excellent way for businesses who are still exploring their ideal target audience to collect data for future ads that includes insights into the current state of their market.

Lookalike Audiences

Once you know what your core audience looks like, a pivotal next step is to create a lookalike audience. Essentially, Facebook reduces the need to play the guessing game by utilizing its robust algorithm to find quite literally a lookalike audience that has relevant parameters to your existing core audience. 

How To Optimize Them 

Lookalike audiences are suitable for when you feel you’ve already exhausted your other options or if you want to create similar target audiences within different segments your past campaigns have excelled in. Meaning, if you happened to have a successful ad campaign run among people in their 20s, you can use lookalike ads to segment the audience further and find additional users ready to jump on the bandwagon. 

Choose whether you want to optimize your reach to a specific or broad audience, and Facebook will find you the top 1% of similar users in your target country, or the top 10% of that same pool of users, respectively. 

Custom Audiences

Custom audiences can be one of the trickier types of targeted audiences to navigate. It allows you to utilize behavioral data to target users who have had previous exposure and interaction with your brand by uploading your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

You can also pair it with Facebook tracking pixels, which you can use to track behavioral data directly from your website, such as sign-ups or items added to the cart, to benefit a future campaign. Upload your separate customer lists that include Facebook ID, email address, or phone number to reach specific accounts.

And of course, you can also include users who have interacted with your brand on the Facebook site itself, such as other ads you’ve run in the past or if they visited your Instagram account. 

How To Optimize Them

Custom audiences are a valuable tool to those companies that want to retarget previous customers to remind them of your products or service, if, for instance, it’s been a while since they’ve visited your site. Purchase additional behavior subcategories specific to your niche, or dive deep into Life Event Targeting to reach users who would benefit from your product or service during a significant time in their lives. 

Layered Targeting

Layered audiences are the ultimate and maybe most complicated facet of Facebook targeted ads. Layered targeting involves taking existing audiences and layering them with each other to create an ultra-specific group of users to advertise to. 

How To Optimize Them

The benefit of this is clear. The more you zero in, the more you can demonstrate that you’re able to tackle the specific needs of your customers with your product or service. For instance, if you sell dog food, surely you’d want to target individuals who just got a new dog, but you’d also like to advertise to existing dog owners who are in the market for a new dog food brand. You can then continue to get more specific with parameters such as dog breed, household type, etc. 

Facebook ads can be a refreshing way to approach pay-per-click advertising. It utilizes a completely customizable outreach system that lets you choose an audience that will be eager to buy from you as soon as your ad appears on their screens. If you’d like to know more about how you can receive the funding you need to employ Facebook ads as part of your marketing strategy, visit us at Jenfi and apply now to see if you qualify in as little as 24 hours!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Start Your E-Commerce Business In Singapore The Right Way

I think many people can agree that Singapore embodies the phrase “small but mighty,” and when it comes to e-commerce, there is no exception. Singapore boasts a young, tech-savvy population and some of the fastest internet in the world, being almost three times the speed of the global average, according to JP Morgan.

This powerful combination bodes well for the future of e-commerce in Singapore and Southeast Asia. With the Singaporean government making efforts to make shopping online a more effortless endeavor by providing 24/7 access to public parcel lockers, there’s no doubt e-commerce will continue to dominate for years to come.

Clearly, the time is now to dive into this rapidly growing market, so stick around to find out how you can open an e-commerce business of your own.

Perform Market Research in Your Niche

If you have a product idea in mind already, that’s great! If you’re still trying to figure out how you can break into e-commerce with a fresh product and moderate competition, doing a little research into your preferred niche will likely give you the confidence you need to launch a profitable online store.

The best way to do this is to start with knowing your niche inside and out. X-cart suggests you scrutinize groups of forums in your niche to get your information straight from the horse’s mouth, your potential future customers.

You can also look at trending products on popular shipping platforms such as Amazon or opt for third-party product research tools to get the metrics on trending products in your market.

Choose Your Business Model

Once you feel comfortable in your niche, you have to begin defining who your ideal customers are. A significant part of this is simply choosing one of the many options for conducting sales in use today.

Business to Business, or B2B

This refers to a company that sells to other companies, such as wholesalers to retailers.

Consumer to Consumer, or C2C

With this model, consumers might re-sell products they’ve purchased from other retailers they’ve never used, previously used, or even modified.

Business to Consumer, or B2C

One of the more widely used business models in e-commerce, B2C companies sell their products or services directly to their customers without any 3rd party involvement.

Consumer to Business, or C2B

This model has gained significant popularity in recent years with the rise of influencer marketing, which involves internet personalities selling advertising space to companies.

Find the E-commerce Platform That Suits You Best

E-commerce platforms are arguably the most straightforward way of setting up your online store, and Singapore is home to some of the leading websites dominating e-commerce today. Platforms are attractive mainly in part due to their convenient integrated customer retention features.

Qoo10

  • Free to register your store
  • Live chat feature for customers to communicate directly with sellers
  • Sales Manager feature tracks all orders, product listings, and shipping

Lazada

  • High user traffic in Southeast Asia
  • In-house shipping assistance with any of their warehouses in Hong Kong, China, or Singapore
  • Comprehensive courses on effective marketing with Lazada Academy

Shopify

  • Mobile-ready
  • Fully customizable store-front
  • Powerful SEO features to get your store noticed

Carousell

  • Can sell used items
  • Cash-on-delivery payment option
  • Two-way reviews and rating system

Develop Your Reliable Marketing Plan

Now that you’ve set up shop, you have to think about how you’re going to get the word out that you’re open for business.

There is an array of options for driving traffic to your store that converts into sales, and choosing the right ones depends on your brand voice and your sales goals. These can include pay-per-click ads, social media, or sponsored content.

But the very first step, according to internet marketing expert Darren DeMatas on ecommerceCEO, is to create an email list through the use of an opt-in freebie on your website. He says, “Running a giveaway is my go-to marketing tactic to get traffic and subscribers quickly. Giveaways have the added benefit of increasing your brand presence and product visibility. Building an email list gives you a group of warm leads to work with, making the sales process much easier”.

No matter which marketing route you choose to take, finding the funding necessary to run these campaigns is the next vital step to launching your online business. With Jenfi, you can find out if you qualify for a loan in as little as 24 hours! Visit Jenfi, and fill out our fast and secure online application to get up to $200,000 to start marketing your business the right way.

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

5 Customer Retention Strategies For Start-Up Growth

There’s a specific excitement felt by businesses seasoned or new when it comes to the acquisition of new customers. Oftentimes this “new customer smell” is so  alluring that business owners forget that not only is it cheaper on average to market to a loyal customer, it also results in greater ROI with Bellycard’s customer loyalty survey reporting, “almost 30% of SMBs estimated that 71-90% of their customers visited more than once last year.”

With the rising costs of marketing for acquisition, start-up business owners should begin prioritizing the following fail-safe customer retention strategies to secure customer loyalty — the real key to business growth in 2021 and beyond.

Customer Loyalty Programs

One of the most tried and true ways of achieving customer retention is through the use of customer loyalty programs. Having a loyalty program honors your customers that have stuck around by providing special discounts, exclusive offers, or even gifts.

Loyalty programs are a form of positive reinforcement that rewards your customers the more they shop from or engage with your brand. They’re also a small reminder that you care enough about them that you’d like to repay them for their continued support.

 

Referrals or “Evangelism”

If you’re looking for a clever way to get your loyal customers involved in the marketing process, referral programs are an excellent way to knock out your two customer retention and new customer acquisition birds with one stone.

The strategy involves offering an incentive for both your customer and the friend they invite to shop from you, typically with an exclusive discount. Take the MeUndies model, for example. An increasingly popular underwear brand, much of its growth has relied on its referral program offering returning customers $20 off their next purchase, and 20% for their friend.

 

Customer Feedback Loop

According to SuperOffice, there seems to be a gap between the 80% of companies who believe they’re delivering exceptional customer service as opposed to the 8% of customers who would agree.

An important behind-the-scenes tactic for improving customer retention rates is to actively listen to your customer feedback. Surveys are the most concrete way of opening this line of communication with your pool of customers. With surveys, you can obtain a wealth of information including data on customer behavior, or get transparent suggestions as to what shoppers are seeking in their customer experience.

Pair this with targeted emails reassuring your customers that you’re taking their constructive criticism to heart. This will help you build a solid foundation of trust.

Keep it Convenient

It’s a no-brainer to mention that keeping your customer experience as convenient as possible will keep customer loyalty at a high. This plays into obtaining that sacred data from your feedback loop.

If you can streamline your checkout processes to make the final purchase as smooth as possible, customers are going to keep coming back if only for the simplicity of the transaction. Yes, it matters that much! Many companies have turned to the mobile sphere for this, offering easy checkout right in the palm of their hands.

As counter-intuitive as it may seem, finding a way for your customers to get in and out in a flash is the way to go.

Outreach Personalization

A symptom of the email marketing craze is that customers tend to see business emails as spam as opposed to anything that offers value. However, personalizing those outreaches offers an opportunity to insert audience-appropriate personality, as well as content that coincides with their preferences and purchase history.

Econsultancy research data points to an overall higher impact ROI with these specially personalized emails, as a matter of fact.

Emails aren’t the only way to achieve this though, another effective method of personalized outreach can mean communicating with your customer base on social media channels they frequent.

Loyal customers are a sure-fire way to experience growth within your business, and keep the cash flowing so your business can stay afloat without worry. These customer retention strategies are just another fancy way of saying that you need to build trust and relationships with your customer base to truly be successful. After all, a rockstar is nothing without his fans, and that analogy rings true for businesses everywhere.

If you want to get an edge on the most state-of-the-art CRM software, or additional customer loyalty marketing strategies to make customer retention your top priority starting now, visit us over at Jenfi to see if you qualify for the funding you need!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Top 5 eCommerce Business Trends for 2021

The future of commerce looks a little different than what many of us imagined, but this ongoing pandemic has largely shifted the tides. Where there once was a hesitance about eCommerce, now there is a great reliance. This of course bodes well for the eCommerce business, which saw a surge of over 30% in sales in the year 2020, according to Shama Hyder of Forbes. 

This means that Direct-to-Consumer businesses have had to quickly adapt to the accelerated changes brought on by this unexpected catastrophe. With more individuals turning to their phones and laptops to shop for goods, the future of eCommerce has seen a cardinal deviation toward a more custom and convenient shopping experience. 

Influencer Marketing

It’s no secret that in the past decade many internet dwellers have opted to exclusively get their shopping recommendations from their favorite influencers. This is why influencer marketing is being touted as a major trend for the upcoming year and beyond. 

Influencer marketing allows for brands to achieve a more targeted reach through User-Generated Content that not only allows an eCommerce business to show their ideal customers a real person using their product when many customers are unable to see it or experience it in person, but it is also a stellar opportunity to keep up with current trends and what the public has to say about them. 

M-Commerce

Online shopping isn’t just for laptops anymore. Around 73% of all eCommerce sales will take place on a mobile platform, Statista estimates. This means that commerce business owners need to rush to make certain their mobile interfaces are up to par. 

“I feel like we’ve moved five years ahead in just one,” says Silvija Martincevic, Chief Commercial Officer for Affirm. “I recommend retailers take a close look at their mobile product roadmap to ensure that it is just as robust as their online shopping experience-”.

A preference for shopping right in the palm of your hand was no surprise to anyone, but the world’s sudden twist of fate has us all growing up faster than we ever expected. 

Text-Message Synergy

If you find yourself opting in or out of text messages before checkout, this is why. To continue to personalize user experiences on mobile platforms, DTC businesses are making sure to hit you up on your cellphone. 

Text-message allows companies to send customers tailored messages that let them know companies have their best interest at heart. You can send things like cart reminders, limited-time offers, delivery updates, and so on. Experts project that this interactive function will eventually lead to real-time messaging between an eCommerce business and a customer in the year 2021. 

Efficient Fulfillment

The beginning of the pandemic proved to the world that they desire to have home essentials on hand in case of emergency are a top priority. Not only have companies begun to stock these essentials in their arsenal, but they’ve now begun to offer express delivery to ensure their customers get what they need when they need it. 

Multiple eCommerce businesses are adopting the Amazon Prime model of overnight or 2-day shipping. Offering fast fulfillment of orders pretty much guarantees your customers will continue to turn to you as their reliable, go-to seller.  

Sales conversions are sure to skyrocket if these uber-fast shipping options are emphasized on all platforms and advertisements across the board. 

AI-Driven Personalization 

We’ve all encountered the very obvious chatbot that only seems to be able to answer the most basic of inquiries, but the future of eCommerce in 2021 holds the key to advanced artificial intelligence capable of mimicking emotional responses and comforting even the most frustrated of customers.

AI also holds much promise in the personalization of the shopping experience. This means that bots will be able to track the behavior patterns of your customers as they shop, eventually offering more tailored product recommendations when it comes time for them to make their next purchase.

And an additional benefit for eCommerce business owners is that leaving the product recommendation to AI has an interesting domino effect on predicting inventory needs in the backend, thus killing two birds with one stone.

These are just a handful of ways that you can scale your commerce business. Like the aforementioned influencer marketing trend, marketing your business in the early stages or any stage can feel daunting when you’re so preoccupied with front-end tasks in the rapidly growing Southeast Asian market. But Jenfi can help alleviate the worry of finding the capital you need to succeed! Contact us today to see how we can help you stay on-trend while doing what you do best!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Top 5 2021 Instagram Marketing Trends to Boost Engagement

Our 2021 Instagram Trends

Chances are you have your own personal Instagram account, or you know someone who does. This is because when it comes to building your network, whether it's made up of friends or potential customers, Instagram has had a spotlight on it in the past few years, and by the looks of it, will continue to burn brightly in the years to come. In Singapore alone, joining Instagram means access to over 75% percent of the population, or up to 4.7 million people according to Statista.

If you’re a start-up company and you haven’t figured out how to reap the fruits of this popular social media marketing hub, you can always reach out to your friends over at Jenfi to get your started with the capital you need of course, but here are some additional tips to reinforce your overall marketing strategy for 2021 and beyond.

Optimize Your Bio

So you’ve got your account set up, which is great, but you’ve written in a very generic bio that basically states what you do. Understandably doing anything else can be confusing, considering you’re only working with 150 characters, but your bio is going to be the “call to action” button of your whole account, leading them to important links as well as being a place to showcase your brand voice. 

Make sure to fill in every text box when editing your profile, including:

  • Business category
  • A clickable URL for your site
  • Contact information (email, phone number)
  • Add an action button along the lines of Book Now, or Reserve as it pertains to you. 

Establish a Brand Theme

When you sat down and developed the visual branding of your company, you more than likely had to take into account things like colors and fonts. Well, when it comes to Instagram, carrying out those brand consistencies is key to having a successful marketing strategy.

If you take the time to visit the accounts of similar businesses or any business, you’re going to see that the same colors are used throughout the page, creating a clean look that also distinguishes your brand from users’ feeds.

Whether you choose to go bold, or sleek, the more recognizable you are on the app the more trust you’re going to build with your ideal customers.

Videos Are Everything

Instagram has the capability to either film short-form video content called Reels, or deliver live video streaming on the platform. Videos give a face to your brand. Psychologically you now have so much more depth than the products you sell. Instagram lives in particular, are a great way to interact with your audience and potentially get some insight as to ways you can improve your strategy. 

Reels are an excellent way to hop on viral trends early on and get extra exposure for your account. Bottom line, during a time when face-to-face interaction is scarce, videos are essential in connecting with your customer base in a way just words or graphics could never accomplish. 

Marketing for a Cause

In the same vein as video marketing, incorporating philanthropy in your social media strategy is a wonderful way to emotionally reach your followers, and for a good cause!

Just back in July of 2020, Instagram unveiled a social fundraising feature as an answer to the devastation caused by the pandemic, and the Black Lives Matter protests in the US. The rise of digital activism has opened the door for companies to not only be vocal about social issues but also to allow crowdfunding to support those very causes. 

The public craves transparency now more than ever, and choosing to take a stand will earn your company the respect of all your customers. 

Instagram Shopping 

Instagram Shopping is a feature that’s blowing up in a good way. If you’re a direct-to-consumer company, long are the days of solely having to rely on customers directly visiting your site to purchase from you. This in-app shopping feature makes it possible for your followers to shop your products directly on the app, almost like having an additional home for your products aside from your website.

So if you’re having any doubts as to whether this is a feature for you, Facebook reports that over 70% of users use Instagram to find new products, so why not make it easier for them to shop without ever leaving the app?

Social media marketing is its beast, but certainly not one you can’t conquer. A major element of a solid marketing strategy is also includes paid advertisements on Instagram, Facebook, or Google. Accruing sufficient funding to hit the ground running shouldn’t be the most stressful part of your growth journey. Apply for Jenfi funding today, and get pre-approved with no obligations!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Facebook Marketing Tips for Small Businesses

Here are ten tips for success on Facebook.

The Asia Pacific region has the largest number of Facebook monthly active users with over 1.1 billion visiting the platform every month. The importance of Facebook for marketing your business is undisputed. Yet, in reality, it can be difficult for SMEs to reach a large audience organically.    

As a small business, your budget may not compete with larger companies, but there are powerful and budget-friendly strategies available to you. Without further ado, here are our top 10 tips for success on Facebook

1. Complete Your Facebook Profile

A simple but effective tactic, often overlooked. It doesn't take long to fill in all the sections of your profile. You are likely to have all the information at hand to do so. Customers use Facebook to check reviews, look up addresses or find a phone number. They should never struggle to find that information on your page.

2. Humanise Your Brand

Gone are the days of being a faceless organisation; people respond to people. Your audience wants to get to know your brand and the people behind it, helping them understand your 'why'. Especially in recent times with the push to support local businesses. By humanising your business, you build trust with your customers using your products, ideas and values too.

3. Create Content That Offers Value

You can't throw content on Facebook and hope for the best. You need to post with a purpose. Your content should aim to entertain, inspire, converse, educate or convince.

A great rule to follow is the 70-20-10 rule.

  • 70% of the time post content that supports building your brand
  • 20% of Facebook posts should be content from other sources; relevant business news or interesting articles.
  • 10% should be self-promotional content.

Think about the action that you want someone to take when you post. This will help write your caption and steer the audience to your desired outcome.

4. Create Content That Offers Value

It is best to plan your posts unless you are jumping on a trending topic. Deciding what and when to post should be part of your social media strategy. Posting should complement your other sales and marketing activities.

Devising a content calendar and scheduling your posts in advance will save you time. You can use the calendar to track company communications, social media holidays and sale announcements.

5. Track Useful Metrics

It is easy to get caught up looking at metrics that make you feel good, e.g. likes or followers. You want to focus on things that make a difference to your bottom line. Some vanity metrics are useful to track, engagement, for example; high engagement rate is a sign your audience enjoys your content.

Depending on your business, metrics such as click-through rates, and direct messages received are more meaningful metrics to track.

6. Consistency Is Key

To build a recognisable brand, consistency is key. From colours you use to the tone of voice. To gain traction with your audience, you should be consistent in everything you do.

Consistency extends from the aesthetics of your brand to the amount you post. Not only does your audience like to know when they can expect content from you, but the algorithm does too. Maintaining a predictable posting schedule helps you stay top of people's news feed. When you decrease your posting, Facebook decreases your views. Post regularly, and you get more exposure.

7. Post When Your Fans Are Online

A quick and easy win to maximise your reach. You can find this data in your page insights under the 'posts' tab. This graph tells you the days and hours when your fans are online. Post when your audience is most active.

 

8. Build Relationships With Your Audience

Use social media as a tool, not only to make sales but build relationships too. Don't feel shy about being social. Genuine engagement with others encourages brand trust and supports humanising your business.

Build relationships with other accounts for mutually beneficial growth; new and potential customers, influencers and industry experts.

9. Use All The Facebook Features Available

Use every Facebook tool to promote your business, providing they are relevant.

Facebook Live is a fantastic way to engage your audience in real-time. Your followers will receive a notification when you are live; they can then click to watch. You can host a Q&A or showcase a new product.

Video consumption is a growing and in-demand media type. By 2022, online videos will make up more than 82% of all consumer internet traffic. Focus on uploading video content to Facebook.

Facebook stories are another great tool to increase your organic reach. A story will expire after 24 hours; it's another way to humanise your brand by showing behind the scenes footage or giving an announcement in real-time.

10. Consider Running Targeted Facebook Ads

If you aren't getting the reach you want organically, try Facebook ads. Quickly and effectively target your ideal audience using Facebook's detailed targeting. Due to the data Facebook collects on users, you can target people by location, age, gender and interests. You can also reach people whom Facebook think are likely to be interested in your business because they're similar to your existing customers.

Fund your Facebook ads with Jenfi. Access fund to get your business in front of the right audience in as little as 24 hours.

 

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

Stand Out As A Desirable VC Investment Opportunity

Breaking the mold in a pool of hopeful start-ups largely depends on catching the eye of a venture capital firm. When the odds are stacked against you and the most probable answer is “no”, it is pertinent you go the extra mile to stand out from the crowd. VC investments are hard to come by for a reason with over 65% of VC-backed startups lacking the income to return their capital, according to Troy Skalebund former CFO to the Walt Disney Company. The pay-out however certainly warrants the massive team effort it takes to impress the right people. 

Venture capitalists offer an abundance of not only financial backing, but business guidance from seasoned professionals that will give you the space to grow exponentially, as well as a competitive edge in the market. But to get money, the biggest undertaking will lie in your ability to prove that you’re capable of making that cash back tenfold. 

Being an enticing VC investment opportunity may feel like a cutthroat arms race with fellow direct-to-consumer businesses, but you may be surprised that the essential qualifiers to be considered an attractive prospect are things that should already be within your focus as a founder. 

An Exemplary Team

Investors look for a pairing of both good management and an accompanying team of skilled professionals that can demonstrate they function as a unit. Your business should be a well-oiled machine, with the employees, the moving parts, all working together to make everything run smoothly. 

But it takes much more than just skill to run a business. There also needs to be a harmonious blend of passion and a willingness to take criticism to be considered a worthwhile VC investment. This powerful combination of qualities tells investors that you have the grit and resilience to thrive during the growing pains of expansion. 

It’s imperative to remember the obvious but oft-forgotten fact that businesses are powered by people. When you have a team that exhibits the courage to take the bad with the good, you’re a shoo-in for a spot on a venture capital firm portfolio. 

A Promising Proof of Concept

As aforementioned, being an impressive candidate to investors means proving that you can make the big bucks so any evidence of positive early traction is going to great work in your favor. This is because early traction can tell them a lot about how your product is going to fair out in the real world, including if there’s a large enough market with the necessary problems for your product to be an undeniable solution. 

Luckily there’s a lot more than just compelling numbers that you can use to make your case as a viable VC investment. If you have: 

  • Customer testimonials
  • Admissions into competitive incubator programs
  • A beta creation of your product
  • Mentions in media publications about your company 

Together these will undoubtedly prove that you’re ready to take the next big step to scale your business. 

A Custom Customer Experience 

A great benefit to being a DTC company is the ability to obtain behavior analytics and collect data that will help you optimize and personalize your customers’ experience to ensure clicks are converted into sales. 

Proof of exceptional customer experiences for a company is measured by how difficult it is for customers to purchase your product, i.e., any barriers that delay your customer from making a final purchase. It’s also measured by how personalized the experience is. Tailored marketing, as well as tailored product recommendations, create convenience for your customers, thus making it more likely for them to continue buying from you. 

Utilizing customer segmentation is a great example of this. We see this commonly with e-commerce companies in the beauty, television streaming, and fashion industries. Venture capital firms will no doubt be dazzled by a company’s capability to maximize sales to segments of customers all unified by a common need. 

A Reliable Financial Strategy

Venture capitalists are there to give you the necessary funding to level up your company from the incubator to the masses, so ensuring you’re an expert in the numbers game will take you far. A favorable VC investment has a solid financial strategy that dictates when and where they’re going to spend their money and has proof to back up that they’re wise decisions. 

“A conversation centered on a company’s revenue growth, sales funnel, and customer churn causes an immediate connection with investors because when entrepreneurs position themselves as metrics-driven, it’s as though they’ve entered an investor’s mind”, says the founder of investment platform Patricof & Co, Mark Patricof. 

What This Means for Singapore-Based Start-Ups

If you’re a burgeoning start-up in the Southeast Asian market, you’re aware that there’s been a sudden rise in the emergence of companies in the past year racing to fill the gap for innovative, contactless interaction technology created by our post-covid world. 

Because of this surge, the pressure is on for start-ups to make a mark on investors as many companies seldom achieve take-off without substantial funding. Take these strategies and utilize them as a checklist to prepare a pitch-deck that will not only leave investors in awe but also set the stage for long-term success. 

Jenfi understands how stressful obtaining the right funding can be for new start-ups. Luckily, now more than ever there are myriad resources to access funding that’s the perfect fit for your unique needs. For instance, with Jenfi, you can use us to supplement your VC funding or make you look more attractive when it comes time to present to investors. Apply today to discover if you’re eligible for Jenfi funding!

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Open post

4 Tips for Better Small Business Networking

Love it or hate it, networking is a key attribute of successful business owners. Building the right relationships can open doors for future customers, employee hires, investors, partners, and more. However, unless you’re a natural born seller, many people do find the networking to be stressful. Learn how to boost your small business networking confidence today with these tips.

Find your own authentic story

People are captivated by stories, especially ones that are genuine and personal. Rather than saying boasting a laundry list of your accomplishments, go for story telling. These are usually the most memorable and allows you to build strong rapport with others. You should have a few personal go-to stories on hand, especially ones about your early days starting the business and the inspiration behind your idea.

Go alone

It may seem counterintuitive but having familiar faces in a networking environment stops you from moving out of your comfort zone. When you are alone, your survival instincts kick in and forces you to mingle with others. You’ll end up meeting significantly more people this way.

Help others without asking for anything in return

Most people go to networking events with the intention of finding people that can help them. Instead, go with the attitude of how can help others. Look for mutual interest and see what knowledge or resources you can offer. This allows you to have meaningful dialogue and leaves a favourable impression to those who interact with you, setting the foundation for a meaningful relationship. After all, who can forget someone that treats them well?

Follow up regularly

The initial legwork of meeting new people helps open many doors and opportunities. However, these contacts quickly go cold if you do not seek to nurture these newfounded relationships. Work on following up immediately after the event and set reminders to periodically check in on key contacts to maintain relationships. This will give you the confidence to reach out when you really need help on something.

Drei Alquiros

Bacon ipsum dolor amet prosciutto cupim strip steak boudin. Drumstick shoulder alcatra porchetta. Bacon shoulder short loin drumstick. Rump landjaeger pork loin, brisket pork sausage leberkas spare ribs beef ribs tri-tip pastrami alcatra prosciutto buffalo.

You may also like

Posts navigation

1 2
Scroll to top