IS THE GOOGLE SMALL BUSINESS TOOL WORTH USING?

Google has launched Google for Small Business with the goal of enabling small business owners to leverage more digital tools to grow their business. Apparently over half of small business owners are unaware that these tools even exist.

The website prompts you to fill out basic information about your business, such as your company name and website, and ask you questions about your goals: growing your online presence, getting more customers, among others.


After submitting the responses, you get a personalised step-by-step plan. For example, Google may encourage you to use Adwords to boost your presence and start a YouTube video channel to attract an organic audience. You also get tips on how to improve your search results.

Useful or not? Your mileage may vary depending on how familiar you are already with Google’s suite of products. Although it’s Google centric, it’s a great place to start for newcomers and you may end up learning something new. It’s encouraging to see Google continuing to invest in initiatives for small businesses.

Get started today.